Television's most comprehensive motorsports series, Mobil 1 The Grid, is racing into its seventh season with expanded digital content designed to capture even more motorsports action.
The show's digital platforms will bring fans closer to the track than ever through:
Mobil 1 The Grid exclusive correspondents who will contribute articles to Grid1.TVThe launch of the new Mobil 1 The Grid YouTube channel andThe introduction of Mobil 1 The Grid on Instagram.
Affiliating Mobil 1 with the world of motorsports through Mobil 1 The Grid presents an opportunity to directly engage with consumers through compelling motorsports content. The show also demonstrates ExxonMobil's commitment to key partners, including McLaren Honda and Stewart Haas Racing, by providing added media value.
"Through Mobil 1 The Grid we're able to leverage the passion and interest of consumers and fans alike across a wide range of digital platforms," said Rebecca Pearson global brand manager, passenger vehicle lubricants. "Mobil 1 The Grid is just one way our team not only showcases the Mobil 1 brand's involvement in motorsports but also provides fans with an in-depth, behind-the-wheel look at racing action from around the globe."
Featuring articles from four of the biggest names in motorsports journalism – Jennie Gow, Lee Spencer, Craig Scarborough and John Hindhaugh – the Grid1.TV blog will provide in-depth coverage around NASCAR, Formula 1, WEC, TUSCC and everything in between. The new YouTube channel will showcase driver and team profiles, behind-the-scenes stories and features on the technology that helps race teams compete. Follow @Grid1TV on Twitter to make sure you don't miss a beat!
This year, Mobil 1 The Grid has earned a regular Saturday morning spot on CBS Sports Network. All local airtimes and dates for Mobil 1 The Grid episodes around the world, as well as exclusive news, features and videos, can be found online at Grid1.TV.
Don't forget, you can follow Mobil 1 The Grid and all motorsports action on our new Mobil 1 twitter handle @Mobil1.
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